February 1, 2021, Beijing. People shop for imported beer in supermarket.

Craft beer pub could be said one of the hottest physical projects in the past two years. With the entry of fresh food e-commerce brands such as Hema, Meituan, and Dingdong Maicai, craft breweries seem to have opened up all over the streets and alleys of Beijing, Shanghai, Guangzhou and Shenzhen overnight.This consumption upgrade scene is very similar to the previous domestic consumers'transition from buying instant coffee to freshly ground coffee, and it will undoubtedly become a big outlet in the future. The first cup of craft beer of most young people is drunk at a craft pub with friends.

Actually, there is still haven't clear conclusion on what is the craft beer. For young people who love to drink, alcohol has never been just a drink, but a social weapon. Especially craft beer, which represents a relaxed but not indulgent attitude towards life.

The American Brewers Association (BA) defines fine breweries as follows: the annual output is less than 6 million barrels (953,880 tons); the beer produced is used for commercial transactions; non-craft brewers or corporate institutions, whose shares cannot More than 25%; most of the flavors of beer brewed by brewers are obtained from traditional or innovative raw materials and fermentation processes.

The raw materials of craft beer are water, malt, hops and yeast, and sometimes will add some auxiliary materials  to enhance the flavor. Due to the fermentation time is longer, the original wort concentration of craft beer is higher and the taste is more intense. Moreover, its tastes and categories are also very rich. Fruits, honey, and flowers are all delicious, and the packaging is also very design and recognizable. Simple speaking, only the beer with a soul can become craft beer.