According to the latest report issued by the Dutch cooperative bank called "fine brewed beer will cross the Great Wall" industry report, the Chinese beer market presents a high-end development trend, refined beer grows significantly, is expected to achieve remarkable market performance in the future.
China's beer market is mature, far more than other Southeast Asian countries. At present, China's per capita beer consumption of 36 liters, more than the world average, the overall market value and profitability have improved significantly. However, there is a big difference between regions. Per capita beer consumption in the eastern developed provinces is much higher than that in the western region, but the growth is weak. At present, beer production in Beijing is lower than the 2006 level, on the contrary, beer production in Qinghai Province in the past decade increased by 180%.
As the global beer market was high-end development trend, the past five years, China's popular beer has experienced a more difficult period of time. At the same time, high-end beer sales increased 160%, accounting for 4% of the overall beer market sales and 18% of the profits. Among them, fine brewed beer occupy a place. Although the industry generally believe that the consumption of Chinese brewed beer is less than 1% of the overall market, but still showing a strong development trend.
At present, refined brewed beer in Shanghai, Beijing, Guangzhou, the three markets outstanding performance. China's millennial consumers have similar consumer attitudes to peers in other countries, showing great spending potential for brewed beers. "Everyone who imports imported brewed beer, or is a domestic brewed beer that uses imported raw materials, or a domestic brewed beer that uses domestic ingredients," said Francois Sonneville, a senior analyst at the Food and Agriculture Research Division at the London Branch of the Dutch Cooperative Bank. Are excellent opportunities for development. "
But challenges often coexist with opportunities. Many restrictions, such as the lack of consumer awareness of the product, logistics distribution and import of raw materials brought about by the high cost of pressure, logistics, cold chain problems and brewing capacity shortages have hindered the brewing beer in the domestic development.