Why is craft beer popular?
Once you enter the craft beer, it is as deep as the sea, and from then on, water beer is a passerby
In fact, there are many domestic beer products, and beer has been developed for many years. Why can craft beer get so much attention and capture the hearts of consumers? The main point of view may be the taste, taste, quality and other aspects of craft beer It has obvious advantages and caters to the needs of current consumers.
On the one hand, the beer on the market before was basically industrial beer, with a light taste and low malt concentration. On the contrary, craft beer is better than industrial beer in terms of taste. Therefore, it is often heard that "once you enter craft beer, it is as deep as the sea, and craft beer is a passerby from then on."
On the other hand, compared with industrial beer, craft beer has more diverse tastes and higher quality. For young consumers who are pursuing quality and taste, craft beer can be said to be a better choice.
It can be said that the fiery craft beer market has a lot to do with the influx of young consumers and the rise of female consumers. According to the research conducted by Jiuqian Zhongtai, the target groups of craft beer are post-90s, post-95s and post-00s, and young consumers are gradually becoming the main force in the beverage market.
The beer industry is showing a high-end trend
According to Euromonitor data, from 2015 to 2020, the proportion of high-end beer consumption in China increased from 7.1% to 11%, and the proportion of high-end beer market increased from 24.6% to 35%. Regardless of the impact of the epidemic in 2020, the sales volume of high-end beer from 2015 to 2019 will achieve a CAGR of about 10%, and the market size will achieve a CAGR of about 13.5%.
The future of craft beer can be expected
Craft beer, as a way of high-end beer, may further develop with the pace of high-end beer, and the consumption of craft beer is also considerable, compared with overseas mature markets, there is still a lot of room for improvement.
In the future, those more cost-effective craft beer products, as well as craft beer brands with product characteristics and consumer awareness, have the opportunity to occupy a more stable position in the market.
Craft beer has been on the rise in recent years and has become a hot track. Under the great market potential, it has attracted many enterprises, including beer companies, start-ups and catering brands, and the market has become more and more lively.
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